Editorial Board   

Ms. Ross

Lisa Ross

President & Co-Founder, rbb Communications

Lisa Ross is the President and Co-Founder of RBB Communications. Miss Ross was among three Vice-Chairs newly appointed to the PROI Global Management Board as representatives of the 70 plus agency members of the Americas, APAC and EMEA Regions.

Ms. Ross has a career that spans 25 years supporting the development of breakout brands. She leads rbbís Travel & Leisure and Digital Marketing Practices and is responsible for expanding the firmís national and international client roster. Through the years, Ms. Ross has provided strategic marketing counsel to numerous hospitality, consumer and health-related companies including the American Council on Exercise, AMResorts, Cleveland Clinic, Hilton, Virgin Voyages and Zumba Fitness, among others.

Earlier this year, Ms. Ross was named among the Top 25 Minds in Hospitality Sales & Marketing and has been recognized in Whoís Who in Communications; Enterprising Womenís Top 100 Female Executives and the Business Journalís Most Influential Business Women. She is a member of the Womenís President Organization, and serves on The Strategic Forumís board, HSMAIís Marketing Advisory and Adrian Awards Committees.

A former New Yorker, Ms. Ross is a graduate of New York University and currently resides in Aventura, Florida.

Please visit http://rbbcommunications.com for more information.

Ms. Ross can be contacted at 305-448-7457 or lisa.ross@rbbcommunications.com

Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.