Editorial Board   Guest Author

Ms. Mahlstedt

Patricia Mahlstedt

Co-Chair Hospitality & Gaming Practice, Eckert Seamans

Tricia Mahlstedt is the Co-Chair of Eckert Seamans’ Hospitality & Gaming practice. She focuses her practice on hospitality law, representing hotel owners, developers, investors, and management companies. Ms. Mahlstedt’s practice covers various aspects of hotel-related matters for clients whose properties are located throughout the United States as well as in international locations, including hotel acquisitions and sales, joint venture negotiations, financing matters, leases, management agreements, franchise and food and beverage operating agreements, and day-to-day hotel operational matters.

She is responsible for managing Eckert Seamans’ role as outside counsel for negotiation of management agreements for multiple independent hotel management company clients, for both U.S. and international operations, as well as on-going legal support for the operations of such clients.

Previously, Ms. Mahlstedt served for six years as an associate general counsel at Interstate Hotels, the nation’s largest independent hotel management company. While serving in that capacity, Ms. Mahlstedt’s practice covered general corporate transactional matters of the publicly-held company, including mergers and acquisitions as well as hotel operational matters. Specifically, Ms. Mahlstedt had major responsibility in negotiation and administration of hotel management agreements, hotel acquisitions, joint ventures and financing transactions, and securities transaction and reporting matters. Ms. Mahlstedt also has several years of experience practicing general corporate and real estate law outside of the hospitality area, with experience in commercial lending transactions, real estate acquisitions and dispositions, and merger and acquisition transactions.

Ms. Mahlstedt earned her J.D. from the University of Notre Dame Law School and undergraduate degree, with highest honors, from Saint Vincent College.

Please visit http://www.eckertseamans.com for more information.

Ms. Mahlstedt can be contacted at 412-566-1914 or pmahlstedt@eckertseamans.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.