Editorial Board   Guest Author

Ms. Bressler

Hillary Bressler

Fractional Digital CMO, PinchHit Partners

Hillary Bressler is a travel and hospitality digital marketing expert with 20 years solely focused on digital marketing.

Ms. Bressler is the quintessential "Digital Marketing Swiss Army knife" - she has the tools, skills, and experience to improve any organization's market position. She has been marketing and selling online since 1994 and has more than twenty years of digital marketing experience, including seventeen years at as CEO of .Com Marketing, a top interactive ad agency in the U.S.

Ms. Bressler has a track record in spotting industry trends and capitalizing on them before the competition. She continues to be an innovator and has a keen eye for marketing practices that are sure fire winners. An example: she led major brands to become the first advertiser on LinkedIn and Facebook and launched aggressive ad on Google Ad Words in 2001. Her greatest strengths are in online sales conversion, lead generation systems, integrating technology and operations, and a generator of new ideas.

Ms. Bressler is a graduate of the Grady School of Journalism at the University of Georgia receiving her bachelors in advertising. Her experience at UGA provided an opportunity to study in France.

Ms. Bressler currently serves on the board of Full Sail University as digital advisor integrating digital curriculum into entertainment, arts and technology into bachelor and master degrees. Most recently she acts as the Digital Advisor to FounderMark, which has built a focused portfolio of early-stage mobile properties and apps.

Ms. Bressler's agency, .Com Marketing was successfully acquired in 2014 by Edgecore which was later acquired by Mindstream Media.  She currently acts as a fractional CMO for PinchHit Partners where she pinch hits for travel companies that are seeking CMO executive leadership and marketing.

Please visit http://www.Http://happytraveler.com for more information.

Ms. Bressler can be contacted at +1 321-356-4769 or hillarybressler@gmail.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.