Editorial Board   

Mr. Smith

Donald R. Smith

Executive Vice President, Nor1 Inc.

Don Smith, a noted expert in ecommerce for hospitality, is responsible for developing strategic supply partners worldwide and creating additional revenue opportunities through innovative upgrade processes and other up-selling related modules and processes. Mr. Smith also oversees the implementation of the Nor1's suite of revenue enhancement products with these suppliers. Prior to Nor 1 Inc., Mr. Smith most recently headed up Business Development at SideStep from their early stages in 2004, maximizing SideStep's revenues and building the most comprehensive supply network in online travel, positioning the company for the successful sale to Kayak Software in December 2007. Prior to SideStep, Mr. Smith headed up the sales efforts at WorldRes, the first the real-time internet based hotel distribution platform. Mr. Smith was the founder of Performance Marketing, a corporate meeting planning, representation and consulting group. Mr. Smith has also held senior level sales and marketing positions at Le Meridien Hotels and Resorts, Pan Pacific Hotels and Princess Hotels International. He currently plays leadership roles in a number of different hotel industry associations, including the American Hotel & Lodging Association (AHLA) and the Hotel Electronic Distribution Network Association (HEDNA). Mr. Smith lives on the San Francisco Peninsula with his wife and three children.

Mr. Smith can be contacted at 408-996-7417 or don.smith@nor1.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.