Editorial Board   

Mr. Villaverde

Alan Villaverde

Vice President & General Manager, Peabody Orlando

Alan Villaverde is Vice President and General Manager of the Peabody Orlando, and Vice President of Operations for the Peabody Hotel Group. He joined The Peabody Orlando in 1993 as vice president/general manager, bringing with him more than 23 years of hotel/hospitality management expertise. He came from a similar position with the Stouffer Orlando Resort. In addition to his responsibilities for The Peabody Orlando, Villaverde also is vice president of operations for The Peabody Little Rock and The Peabody Memphis. Villaverde was honored as Maryland Hotelier of the Year, 1991; was named Peabody Hotel Group's Top General Manager, 1995 and 1998; Central Florida Hotelier of the Year, 1997; State of Florida GM of the Year, 1997, American Hotel & Motel Association's Outstanding GM of the Year, 1999. In February, 2000, he was named among Central Florida's 100 Most Influential People by The Orlando Business Journal.

Mr. Villaverde can be contacted at 407-345-4543 or avillaverde@peabodyorlando.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.