Editorial Board   

Ms. Hyde

Felicia Hyde

Principal & Lifestyle Studio Director, H. Hendy Associates

As Design Director of the Lifestyle Studio at H. Hendy Associates, Felicia Hyde brings 33 years of in-depth interior architecture experience to her client engagements. She is an award-winning interior architect, having won the prestigious CoreNet Global REmmy Award for her work on the Goodman Birtcher headquarters in Irvine, Calif., as well as top honors in the IIDA Calibre Award category of Leisure and Entertainment for the ICIS Apartment Homes in Glendale, Calif.

Ms. Hyde is passionate about designing and creating memorable spaces that are indicative of her clients' vision and brand.

Acknowledged by industry leaders and an honoree of multiple awards and recognition for her designs, Ms. Hyde has spent the past decade focusing on the ever-evolving multifamily world, applying her deep-rooted experience in corporate and residential interior design to create solutions that are stimulating and deliver on clients' business objectives. She draws inspiration from style trends not only in architecture but in fashion, nature and through her travels.

Prior to H. Hendy Associates, Ms. Hyde served as senior designer at Gensler, Carrier Johnson +CULTURE, HOK, DSR Design, Inc. and Ridgway Associates. Hyde graduated from Woodbury University with a Bachelor of Science in Interior Design and a minor in Business. She also earned an Associate of Arts degree in General Education and Fine Art from Pasadena City College.

Ms. Hyde's published work has been featured in leading publications within the interior architect and design industry, including Interiors Magazine, ASU, Corporate Interiors, Interior Design Magazine, Floor Covering Weekly, Contract Magazine and Multi-Housing News.

Please visit http://www.hhendy.com for more information.

Ms. Hyde can be contacted at +1 949-851-3080 or fhyde@hhendy.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.