Editorial Board   

Mr. Tabano

Brett Tabano

Senior Vice President of Marketing test, MediaAlpha

Brett Tabano is the senior vice president of marketing and communications for MediaAlpha, a leader in programmatic platforms for native search and metasearch media. In this role, he is responsible for leading and executing all of the company's marketing and communications efforts, including: building and executing strategies that elevate the brand, provide visibility for sales and convert brand equity into revenue.

An advertising and marketing expert, Mr. Tabano brings a strong track record of strategic marketing leadership for technology-focused brands. Prior to joining the MediaAlpha team, he was the global vice president of marketing for OpenX, an independent ad exchange network for publishers and demand partners. At OpenX, he was responsible for driving the global product as well as brand and event marketing strategies.

Prior to this position, Mr. Tabano was the global vice president of product marketing and sales strategy for Videology, an advertising software company based in New York City, where he was responsible for linking business stakeholders and product teams together to craft compelling value propositions, identify competitive differentiators and successfully position existing and new products.

Additionally, Mr. Tabano has held both senior account executive and account executive positions at a variety of well-known brands including Priceline, Tribal DDB and Turner Broadcasting. He received his B.S. from New Jersey's Fairleigh Dickinson University in marketing with a concentration in advertising.

Mr. Tabano can be contacted at 310-777-7546 or brett@mediaalpha.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.