Editorial Board   

Mr. Tabano

Brett Tabano

Senior Vice President of Marketing test, MediaAlpha

Brett Tabano is the senior vice president of marketing and communications for MediaAlpha, a leader in programmatic platforms for native search and metasearch media. In this role, he is responsible for leading and executing all of the company's marketing and communications efforts, including: building and executing strategies that elevate the brand, provide visibility for sales and convert brand equity into revenue.

An advertising and marketing expert, Mr. Tabano brings a strong track record of strategic marketing leadership for technology-focused brands. Prior to joining the MediaAlpha team, he was the global vice president of marketing for OpenX, an independent ad exchange network for publishers and demand partners. At OpenX, he was responsible for driving the global product as well as brand and event marketing strategies.

Prior to this position, Mr. Tabano was the global vice president of product marketing and sales strategy for Videology, an advertising software company based in New York City, where he was responsible for linking business stakeholders and product teams together to craft compelling value propositions, identify competitive differentiators and successfully position existing and new products.

Additionally, Mr. Tabano has held both senior account executive and account executive positions at a variety of well-known brands including Priceline, Tribal DDB and Turner Broadcasting. He received his B.S. from New Jersey's Fairleigh Dickinson University in marketing with a concentration in advertising.

Mr. Tabano can be contacted at 310-777-7546 or brett@mediaalpha.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.