Editorial Board   Guest Author

Ms. Handy

Allison Handy

Senior Vice President, Sales & Marketing, Prism Hotels & Resorts

Allison Handy is Senior Vice President of Sales & Marketing for Prism Hotels & Resorts, an award winning full service hotel management, investment and advisory services company.

A Partner in the company since 2014, Ms. Handy provides sales and marketing leadership for Prism's portfolio of hotels, and oversees Prism's marketing, public relations and digital marketing program. Dallas-based Prism Hotels & Resorts is one of the most dynamic and successful hotel management companies in the United States. As one of the most experienced operators in the industry, they manage some of the greatest hotels in the country. Prism's experience spans more than 300 premier hotels and luxury resort properties, and they have worked with all leading brands and a number of independent and boutiques hoteliers.

Before joining Prism in August 2007, Ms. Handy spent nearly a decade working for Interstate Hotels & Resorts and MeriStar Hotels & Resorts in various sales capacities, most recently as a Director of Sales and Marketing in San Francisco. During the course of her accomplished career, she has worked closely with such iconic hotel brands as Hyatt, Starwood, Hilton, IHG, and Wyndham.

Ms. Handy graduated from the University of Southern California in Los Angeles with a degree in Business Administration and an emphasis in entrepreneurial studies. In addition, Ms. Handy studied internationally through the University of Pittsburgh's Semester at Sea Program, allowing her to gain valuable experience and perspectives while traveling and studying in South America, Africa and Southeast Asia. She currently lives in the San Francisco bay area with her husband, twin daughters and son. She enjoys traveling, cooking, the outdoors, and spending time with her family.

Please visit http://www.prismhotels.com for more information.

Ms. Handy can be contacted at +1 214-257-1011 or allison.handy@prismhotels.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.