Editorial Board   

Mr. Poimiroo

John Poimiroo

Principal, Poimiroo & Partners

John Poimiroo has had a 30-year career in travel and tourism marketing and public policy, having directed marketing and public relations programs at ski areas, attractions, national and state parks, hotel companies and destinations. Mr. Poimiroo was California's state tourism director in the 1990s, during which time he is credited for having conceived the California Tourism Marketing Act and helping shape the law that authorized California Welcome Centers. Most recently, he assisted the chair of the President's Advisory Council on Historic Preservation in facilitating the establishment of the California Cultural Heritage Tourism Council and continues as an advisor to the council. Mr. Poimiroo has won numerous awards in Journalism, photography, marketing and public relations, including the Society of American Travel Writer's Western Chapter Photo Shootout Gold Prize and its Frank Riley Award for travel writing. Among his many honors, John was a member of teams that won two national and state "Take Pride in America" awards and two national tourism industry "Odyssey" awards. In 1998, he was selected as the United States' best State Tourism Director, was inducted to the California Tourism Hall of Fame and received the University of Colorado's first Chancellor's Tourism Award. He is principal of Poimiroo & Partners, an El Dorado Hills, Calif. marketing communications consultancy.

Mr. Poimiroo can be contacted at 916-933-8860 or john@poimiroo.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.