Mr. Poimiroo

John Poimiroo

Principal

Poimiroo & Partners

John Poimiroo has had a 30-year career in travel and tourism marketing and public policy, having directed marketing and public relations programs at ski areas, attractions, national and state parks, hotel companies and destinations.

Mr. Poimiroo was California's state tourism director in the 1990s, during which time he is credited for having conceived the California Tourism Marketing Act and helping shape the law that authorized California Welcome Centers. Most recently, he assisted the chair of the President's Advisory Council on Historic Preservation in facilitating the establishment of the California Cultural Heritage Tourism Council and continues as an advisor to the council.

Mr. Poimiroo has won numerous awards in Journalism, photography, marketing and public relations, including the Society of American Travel Writer's Western Chapter Photo Shootout Gold Prize and its Frank Riley Award for travel writing. Among his many honors, John was a member of teams that won two national and state "Take Pride in America" awards and two national tourism industry "Odyssey" awards. In 1998, he was selected as the United States' best State Tourism Director, was inducted to the California Tourism Hall of Fame and received the University of Colorado's first Chancellor's Tourism Award. He is principal of Poimiroo & Partners, an El Dorado Hills, Calif. marketing communications consultancy.

Mr. Poimiroo can be contacted at 916-933-8860 or john@poimiroo.com

Coming Up In The June Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Sustainable Development: Principles and Best Practices
Sustainability is now a daily topic that affects every facet of hotel development and operations. As hotelier Hervé Houdré recently noted "The goal of Sustainable Development is clearly to secure economic development, social equity, and environmental protection. As much as they could work in harmony, these goals sometimes work against each other". In the June Hotel Business Review, some of the industry's most recognized sustainable development experts come together to identify emerging trends and discuss how sustainability is currently affecting the hotel industry. Each author presents the most important aspects of sustainable development of much interest to hotel owners, operators, investors and developers. We include perspectives and case studies on best practices from leading hotel groups and other industry players.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"300,000 Rooms Complete, 15,700,000 to Go"
By Larry Mogelonsky, President and Founder, LMA Communications
"Destination Earth: A Customized Approach to Sustainability"
By Mark Hickey, Senior Vice President of U.S. Hotel Operations, Destination Hotels
"Why This New Standard is Going to change Hotel Energy Management Forever?"
By Robert Allender, Managing Director, Energy Resources Management
"How Two Major Hotel Companies are Turning Sustainability into Tangible Business Advantage"
By Christopher Wood, Director of Social Responsibility, ASAE Convene Green Alliance
PLUS: Green Certification - Development & Investment Outlook - Case Studies - Green Design – Sustainable Development Strategies - Green Luxury - CSR Programs - Green Facility Management