Editorial Board   Guest Author

Ms. Kies

Katherine Kies

Corporate Director Food & Drink Innovation Group, PM Hotel Group


Katherine Kies is the Corporate Director of PM Hotel Group's Food + Drink Innovation Group, In this role, Ms. Kies oversees the strategy, ideation and execution of all food and drink performance for the growing portfolio. A true foodie who lives to explore the world via its varied cultures and cuisines, Ms. Kies has led the group since its inception in 2017. Her responsibilities range from design and development consultation to market research, menu concepting and ultimately to managing key performance areas for our existing properties, all while inspiring a passion for innovation and creativity across the group.

A graduate of Cornell University's School of Hotel administration with a concentration in hospitality design, Ms.Kies began her career as a pastry chef at a Relais & Chateau in Nantucket, MA. She went on to join Avero, a restaurant analytics and consulting company.There, she partnered with global hospitality teams on optimizing their F&B performance. Her client roster included Four Seasons Hotels and Resorts, Kimpton Hotels &Restaurants, the Daniel Boulud Group and Think Food Group.While at Avero her special projects included developing and launching both their e-learning platform and their customer on boarding experience.

Today PM Hotel Group's growing portfolio and robust pipeline include luxury, lifestyle, full and select service hotels across 15 states. The Food + Drink team are challenged to re-think and re-imagine how we deliver all of our food programming-- restaurant, catering and banquet programs. Focused on disrupting the traditional hotel experience while delivering strong financial performance, the team is an integral part of the management company and its commitment to innovation.   

Ms. Kies is currently pursuing an MBA from Columbia University. She serves on the Marriott Food & Beverage Advisory Board, the Hotel F&B Advisory Board, the Junior Council of Children's National Medical Center and the Alumni Council for the Madeira School.


Please visit http://www.pmhotelgroup.com for more information.

Ms. Kies can be contacted at 202-787-3335 or kkies@pmhotelgroup.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.