Editorial Board   

Mr. Walner

Doug Walner

President & CEO, Psychological Services, Inc.

Doug Walner, PSI's President and Chief Executive Officer, drives the strategic goals and day-to-day operations of the Company. With nearly fifteen years of professional experience and significant executive expertise in the technology sector, having led a variety of marketing and business and product development functions for industry-leading technology players, Walner was appointed President in 2002 and Chief Executive Officer of PSI in 2005. Under his leadership, PSI has fortified its market leadership position in the testing space by developing and introducing ATLASTM, a cutting-edge technology platform to provide comprehensive examination administration services, as well as web-based pre-employment selection products and management assessment tools in the enterprise space. PSI has also experienced record revenue and profitability growth during his tenure. Walner received his Bachelor or Arts degree in History from Tulane University.

Mr. Walner can be contacted at 818-847-6180 or doug@psionline.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.