Editorial Board   Guest Author

Mr. Garrett

Derrick Garrett

Founder & Chief Executive Officer, Roundhouse Multimedia

Derrick Garrett, founder and CEO of Roundhouse Multimedia, transform brands one sound and one song at time. He has honed years of music production experience in establishing a global Music Architecture™ firm that uses a patented process to establish unique brand affinity and consumer loyalty.

His proprietary Music Architecture concept takes a strategic, skilled approach - always shaped around clients' objectives - and programs every space with sound-specific matches that tie to the DNA of the brand. This creates a deeper connection and memorable experience; reinforcing positive engagement between consumers and branded environments.

Mr. Garrett programs the sound for a space the same way the architect looks at design of that very space. With Music Architecture™ the sound is designed to fit a space in the same way the artwork does, going far beyond curating playlists. All aspects of the environment have to reflect the essence of the brand.

Mr. Garrett is an innovator in the music/sound space, as well as the hospitality industry. He has brought an unparalleled approach, recognizing that sound is the most underutilized of the five senses in hotels. His innovations include the first-ever hotel CD with original music, then a branded hotel radio channel. Roundhouse clients include Rosewood Hotels & Resorts, Banyan Tree, Blue Diamond Resorts and Baha Mar, to name a few.

Previously Mr. Garrett was a successful audio engineer and producer for artists such as K-Ci & JoJo, Bobby Brown, Vanessa Williams, and Elvis Costello. It's his deep musical roots that led him to giving serious thought to what people listen to and how they listen to it. His musical expertise is a combination of passion and precision; the sounds he curates resonate with people and drive brand loyalty. His approach is a mix of creativity and strategy; a careful combination of who the brand is and who they want to attract.

Please visit http://www.roundhousemultimedia.com for more information.

Mr. Garrett can be contacted at +1 203-489-5035 or dgarrett@roundhousemultimedia.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.