Editorial Board   Guest Author

Mr. Pardon

Nicholas Pardon

President & Chief Executive Officer, The Discoverer Network

Nicholas Pardon serves as CEO of The Discoverer Network and its parent company, Inboxlab, the leader in building email-centric brands and developing meaningful relationships via the inbox. Mr. Pardon drives the vision of inspiring discovery across the network's affiliated, travel-focused brands and is responsible for leading each brand's growth and expansion into niche industries.

Since founding Inboxlab and The Discoverer Network, Mr. Pardon's leadership has propelled the network's brands into strong and robust leaders in targeted, data-driven media publishing. An award-winning innovator with nearly two decades of specialization in digital media, Mr. Pardon has enjoyed success in executive, entrepreneurial, advisory and board-level roles for email-focused companies and organizations.

Some of Mr. Pardon's landmark achievements include: reaching more than 20 million job seekers monthly at Career Centric, a digital marketing agency previously led by Mr. Pardon; growth hacking a robust community of travel influencers reaching a combined audience of over 2 million subscribers to The Discoverer; and building an effective platform in Seeqr that works in tandem with The Discoverer to drive travelers through the booking funnel, giving travel providers exposure to new audiences and new revenue streams.

Mr. Pardon continues to oversee The Discoverer Network, making it the go-to choice for engaging with travelers for the company's clients including such acclaimed companies as Travelzoo, G Adventures, TourRadar, and more. With 94,000+ subscribers that have more than 10,000 followers on Instagram, The Discoverer solves the travel influencer puzzle by combining social media strategies and modern personalization.

Today, Mr. Pardon continues to lead Inboxlab and The Discoverer Network's brands. Celebrating its most recent milestone, the network's flagship brand, The Discoverer, surpassed 2.2 million subscribers and 1 million highly engaged fans across its social media channels.

Please visit http://thediscoverer.com for more information.

Mr. Pardon can be contacted at +1 305-491-0512 or hello@thediscoverer.com

Coming up in March 2020...

Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.