Editorial Board   Guest Author

Ms. Rubenstein

Arielle Rubenstein

Social Media Manager, Screen Pilot

Arielle Rubenstein is a dedicated specialist in social media marketing with a focus on paid media strategy, graphic design, and content development for hospitality and travel brands. She is an award-winning social strategist, most recently bringing home several Silver HSMAI Adrian Awards for brands including JW Marriott and Graduate Hotels.

Ms. Rubenstein manages the Social Media Marketing team at Screen Pilot which includes services such as paid advertising, reputation management, and organic social media efforts for Screen Pilot's clients ranging anywhere from boutique to luxury hotel and resort brands. For both domestic and international brands, social content strategy is Ms. Rubenstein's specialty. She is an avid traveler and lover of the outdoors.

Ms. Rubenstein joined the Screen Pilot team in 2016 and is a graduate of Colorado State University with a B.A. in History. Screen Pilot is a full-service digital marketing agency in Denver, Colorado. They develop custom, creative, and measurable marketing strategies for hospitality brands of all sizes, all around the world.

For more than a decade, Screen Pilot has helped hotel management teams drive direct bookings, reduce their dependence on OTAs, and exceed ownership's expectations.

Please visit http://www.screenpilot.com for more information.

Ms. Rubenstein can be contacted at +1 877-246-8747 or arubenstein@screenpilot.com

Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.