Editorial Board   Guest Author

Ms. Krzywoszanski

Barbara Krzywoszanski

Senior Product Manager - Systems, dormakaba

Barbara Krzywoszanski is Senior Product Manager - Systems for dormakaba's hospitality division, a global leader providing high quality, innovative, reliable access and security solutions for the hotel, retail, sport facility, airport, hospital, corporate and home user. With over 16,000 employees worldwide and a network of partners, Dormakaba is represented in over 130 countries.

Based out of dormakaba's office in Montreal, Canada, Ms. Krzywoszanski joined dormakaba in 2016 and leads the segment's next-generation technology innovation, Ambiance ™, a web-based access control system for the hotel industry. She brings cross-functional knowledge in sales, product management, customer service and deployment methodologies to deliver smart and secure solutions.

Ms. Krzywoszanski is also responsible for driving the dormakaba's mobile key delivery solution to the next level customer-driven solutions that meet requirements in terms of functionality and design.

Ms. Krzywoszanski is a successful entrepreneur, sales and operations leader, customer delivery advocate, and partner manager. She has over 20 years of experience in B2B and B2C ventures from start-up to maturity in servicing the retail, fire and rescue and security markets. She is recognized for her market-driven business planning, strategies and checkpoints for brand development and market leadership.

Ms. Krzywoszanski believes in continuous improvement and is currently completing her MBA and holds multiple certifications in business, product and sales management.

Please visit http://wwwdormakaba.com for more information.

Ms. Krzywoszanski can be contacted at +1 514-735-5410 x276 or barbara.krzywoszanski@dormakaba.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.