Editorial Board   Guest Author

Ms. Krzywoszanski

Barbara Krzywoszanski

Senior Product Manager - Systems, dormakaba

Barbara Krzywoszanski is Senior Product Manager - Systems for dormakaba's hospitality division, a global leader providing high quality, innovative, reliable access and security solutions for the hotel, retail, sport facility, airport, hospital, corporate and home user. With over 16,000 employees worldwide and a network of partners, Dormakaba is represented in over 130 countries.

Based out of dormakaba's office in Montreal, Canada, Ms. Krzywoszanski joined dormakaba in 2016 and leads the segment's next-generation technology innovation, Ambiance ™, a web-based access control system for the hotel industry. She brings cross-functional knowledge in sales, product management, customer service and deployment methodologies to deliver smart and secure solutions.

Ms. Krzywoszanski is also responsible for driving the dormakaba's mobile key delivery solution to the next level customer-driven solutions that meet requirements in terms of functionality and design.

Ms. Krzywoszanski is a successful entrepreneur, sales and operations leader, customer delivery advocate, and partner manager. She has over 20 years of experience in B2B and B2C ventures from start-up to maturity in servicing the retail, fire and rescue and security markets. She is recognized for her market-driven business planning, strategies and checkpoints for brand development and market leadership.

Ms. Krzywoszanski believes in continuous improvement and is currently completing her MBA and holds multiple certifications in business, product and sales management.

Please visit http://wwwdormakaba.com for more information.

Ms. Krzywoszanski can be contacted at +1 5147355410276 or barbara.krzywoszanski@dormakaba.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.