Editorial Board   Guest Author

Mr. Billings

Brandon Billings

Vice President of Social Media & Content Strategy, MMGY Global Company

Brandon Billings and his teams develop social campaigns across owned, earned and paid channels for a variety of destinations, hotels and travel-related brands. As VP of Social Media & Content Strategy for MMGY a Global company, Mr. Billings makes sure these campaigns are transformative and drive honest engagement while aligning with client metrics.

Mr. Billings's 20 years of industry experience include award-winning work for McDonald's, Gold's Gym, MetLife, Wonder Bread, Princess Cruises, Radisson Hotels, VisitKC, South Dakato Tourism and the Kansas City Chiefs. Numerous Adrian Awards, Webby Awards and Web Marketing Association Awards include his name.

Mr. Billings has spent time on both the client and advertising agency side. He led digital for VisitKC the first part of his career. On the advertising agency side, he has directed social teams at leading retail and tourism agencies throughout his career. One of Mr. Billings's proudest accomplishments was helping reshape his hometown of Kansas City into a top-tier destination rooted in arts and culture. He also led social efforts to relaunch the iconic Hostess Snacks brand to a new generation.

MMGY Global is the world's largest integrated marketing company specializing in the travel, hospitality and entertainment industries. With nearly 40 years of experience within the industry, we offer services across all marketing channels in multiple markets throughout the world. Today, MMGY represents six brands with one goal: to inspire people to go places.

Please visit http://www.mmgy.com for more information.

Mr. Billings can be contacted at +1 816-300-5191 or bbillings@mmgy.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.