Editorial Board   Guest Author

Ms. Palatucci

Gio Palatucci

Director of Social Media Services, Sparkloft Media

Gio Palatucci serves as Director of Social Media Services at Sparkloft Media, a global social media agency. Sparkloft Media has specialized in social media since the inception of the medium, and continues to foster online conversations for clients around the world, through the development and implementation of strategic campaigns on all leading social platforms.

At Sparkloft Media Ms. Palatucci oversees the development and optimization of the agency's core programs and services, including influencer marketing. In more than six years at Sparkloft Media, she has helped develop innovative influencer programs, advising the client services team on the execution of more than 130 influencer trips that have generated 185+ million impressions, 6.8 million engagements and earned numerous industry awards.

Ms. Palatucci's award-winning work for domestic and international tourism organizations include Brand USA (Visit The USA), South African Tourism, the German National Tourist Office, Crystal Cruises and numerous hotel brands. Her work on South African Tourism's #MeetSouthAfrica program— now in its third year—garnered an HSMAI Platinum Adrian Award.

Her experience extends nearly a decade in the travel and tourism industry, beginning at National Geographic Traveler magazine. At Traveler, Ms. Palatucci spearheaded the growth of the magazine's social media audience, managed the award-winning Intelligent Travel blog and was a producer on the successful "Where's Andrew?" Digital Nomad series.

Her early education in sense-of-place storytelling continues to frame the work Ms. Palatucci provides to her clients today. At Sparkloft we believe everything is social. Ms. Palatucci leads her clients to success at the crossroads, where social insights meet compelling narratives.

Ms. Palatucci has a bachelor's degree from The George Washington University. She currently resides in Washington, D.C., where she leads the local Sparkloft DC team.

Please visit http://www.sparkloftmedia.com for more information.

Ms. Palatucci can be contacted at +1 503-455-4937 or gio@sparkloftmedia.com

Coming up in March 2020...

Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.