Editorial Board   Guest Author

Ms. Harrison

Babs S. Harrison

Managing Director, Babs Harrison & Partners

Babs S. Harrison is managing director of Phoenix-based Babs Harrison and Partners, a public relations consultancy specializing in hospitality, travel and wellness. 

With more than 20 years of communications experience, Ms. Harrison focuses on blending the traditional with the innovative and developing integrated strategies to best position a client in today's world of ongoing media transformation.  

She has worked in-house for a resort and spa management company; for an international public relations agency specializing in luxury brands; for media outlets such as the Dallas Morning News; and she has authored books on subjects ranging from wine antiques, and classic cocktails to spa cuisine. Her strength is finding a property's unique qualities and maximizing the broadcast of that message to all appropriate media, new and old, digital and print.

In her career, Ms. Harrison has been based in New York, where for eight years she led an agency's media and client contact campaigns, and also in Honolulu, San Francisco, and now Phoenix. She has worked with properties in the U.S., India, Africa, Maldives, Indonesia, Paris, London and Monte Carlo. A particular area of interest is health and well being, and she has studied the spa operations at many of the world's top spas and wellness retreats.

Her interests include content creation and influencer relations. She is also active on social media, tweeting @BabsSH. Her account dates back to 2009 and she has posted over 35,000 tweets.

Please visit http://www.babssharrison.com for more information.

Ms. Harrison can be contacted at +1 602-334-5350 or babs.s.harrison@gmail.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.