Editorial Board   

Mr. Trainor

Robert Trainor

Exec Chef, Hilton

Robert Trainor is executive chef of Hilton Short Hills, New Jersey's premier urban resort that is home to the state's only Five Diamond restaurant, The Dining Room. He manages all aspects of menu and meal preparation, staffing and training in the hotel's restaurants, including The Dining Room, the hotel's more casual venue, The Terrace, The Retreat Lounge, room service and all banquets. Long respected as one of the New York metro area's finest chefs, Trainor took the helm at New Jersey's premier urban resort in November 2003. Trainor is well acquainted with the recipe for mixing culinary excitement with companionable comfort. As Executive Sous Chef at the legendary Waldorf=Astoria, his first assignment was to retool the menu of the beloved Oscar's, while maintaining the elements of the restaurant's unique tradition. Raised in Rhode Island and educated at Johnson & Wales University, Trainor's numerous achievements include being named one of the top 100 chefs in America by the Taste Institute of America in 1998, becoming a certified sommelier through the American Sommelier Association, serving as the 95th Distinguished Visiting Chef of Johnson & Wales University, and garnering numerous gold and silver medals in international culinary competitions. He has also cooked as guest chef at the James Beard House and in the home of the late culinary legend Julia Child

Mr. Trainor can be contacted at 973 912 7974 or Robert_Trainor@Hilton.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.