Editorial Board   

Mr. Trainor

Robert Trainor

Exec Chef, Hilton

Robert Trainor is executive chef of Hilton Short Hills, New Jersey's premier urban resort that is home to the state's only Five Diamond restaurant, The Dining Room. He manages all aspects of menu and meal preparation, staffing and training in the hotel's restaurants, including The Dining Room, the hotel's more casual venue, The Terrace, The Retreat Lounge, room service and all banquets. Long respected as one of the New York metro area's finest chefs, Trainor took the helm at New Jersey's premier urban resort in November 2003. Trainor is well acquainted with the recipe for mixing culinary excitement with companionable comfort. As Executive Sous Chef at the legendary Waldorf=Astoria, his first assignment was to retool the menu of the beloved Oscar's, while maintaining the elements of the restaurant's unique tradition. Raised in Rhode Island and educated at Johnson & Wales University, Trainor's numerous achievements include being named one of the top 100 chefs in America by the Taste Institute of America in 1998, becoming a certified sommelier through the American Sommelier Association, serving as the 95th Distinguished Visiting Chef of Johnson & Wales University, and garnering numerous gold and silver medals in international culinary competitions. He has also cooked as guest chef at the James Beard House and in the home of the late culinary legend Julia Child

Mr. Trainor can be contacted at 973-912-7974 or Robert_Trainor@Hilton.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.