Editorial Board   Guest Author

Ms. Leme

Christina Leme

Senior Digital Media Strategist, HEBS Digital

Christina Leme is a Senior Digital Media Strategist at HEBS Digital. With an extensive background in hospitality marketing, at both digital and public relations agencies serving some of the biggest names in the industry,

Ms. Leme specializes in digital strategy, social media marketing, and online advertising. From social media platform management to strategy development, advertising campaigns, influencer marketing activations, and photo shoot production, Ms. Leme has paved the way to digital success for brands such as Viceroy Hotel Group, Virgin Hotels, and many more.

In her position on the Digital Media & Creative Strategy team at HEBS Digital, Ms. Leme works on multi-channel campaigns, social media strategy, social media advertising initiatives, meta search campaigns in Google Hotel Ads, and developing social media analytics, insights, and reporting.

Prior to joining HEBS Digital, Ms. Leme was the Social Media Manager at a boutique public relations firm in New York, which specializes in luxury hospitality and lifestyle brands. Though she mostly worked on luxury hotels, Ms. Leme also worked on a handful of different clients in travel and lifestyle, including a cruise ship brand, a gourmet chocolate brand, a personal stylist, and a tourism board.

Ms. Leme started her career in hospitality marketing at a boutique digital agency where she cut her teeth on all things digital, from community management to copywriting and content production, even assisting with new business development.

Ms. Leme received her Bachelor's degree in Psychology with a clinical concentration at Boston College.

Please visit http://www.hebsdigital.com for more information.

Ms. Leme can be contacted at +1 212-782-3325 or christina.leme@hebsdigital.com

Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.