Editorial Board   Guest Author

Ms. Hayn

Kathleen Hayn

Public Relations Manager, Slice Communications

Kathleen Hayn is a Public Relations Manager at Slice Communications, a marketing agency that is based Philadelphia, PA that specializes in social media, public relations and email marketing. In her role, she works with clients to develop strategic thought leadership and creative earned media campaigns to broaden brand awareness to their target audiences.

Ms. Hayn's client portfolio includes clients within the hospitality, technology, and manufacturing industries, as well as nonprofit organizations. Additionally, she plays an integral role in planning Mashable's Social Media Day in Philadelphia which is hosted by Slice.

Throughout her career, Ms. Hayn has found ways to incorporate new and emerging earned media tactics within seeming-traditional marketing campaigns by utilizing influencers and identifying other "unexpected" areas in which her clients can communicate with their target markets.

Prior to joining Slice in 2018, Ms. Hayn was a Public Relations Manager at Boston and Philadelphia-based advertising agency Allen & Gerritsen where she worked with clients in the consumer goods, higher education, and technology industries. At Allen & Gerritsen, she worked on 2018's "Philly Wants LeBron" campaign by Power Home Remodeling to help drive media relations for a campaign that resulted in more than 300 media placements and was acknowledged by the basketball superstar himself.

Ms. Hayn began her career in the event planning for the art and design communities in New York City before she realized her true passion was in public relations and her hometown of Philadelphia. She earned her degree in Public Relations and Hospitality from St. John's University in Queens, NY.

Please visit http://www.slicecommunications.com for more information.

Ms. Hayn can be contacted at +1 484-888-4445 or khayn@slicecommunications.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.