Editorial Board   Guest Author

Ms. Tesarova

Katarina Tesarova

Vice President of Global Sustainability, Las Vegas Sands Corporation

Katarina Tesarova is the Vice President of Global Sustainability for Las Vegas Sands Corporation, the world's pre-eminent developer and operator of world-class Integrated Resorts.

In this capacity, Ms. Tesarova leads Las Vegas Sands' global sustainability efforts by developing and implementing a comprehensive sustainability strategy through the award-winning Sands ECO360 program focused on reducing the environmental impacts of the organization.

Under Ms. Tesarova's leadership, the organization has received several notable recognitions including the CDP Climate and Water A List rankings, inclusion in the Dow Jones Sustainability Indices for North America, several building certifications in Leadership in Energy and Environmental Design (LEED®), and formal approval of emissions reduction targets by the Science Based Target Initiative.

Prior to joining Las Vegas Sands Corp., Ms. Tesarova was responsible for managing property sustainability programs at MGM Resorts International as Director of Sustainable Operations.

She was also responsible for the LEED® building certification of CityCenter, an $8.6 billion, mixed-use urban destination in Las Vegas. Under Ms. Tesarova's guidance and direction, CityCenter achieved six LEED Gold certifications making it the largest new construction LEED certified project in the world.

Ms. Tesarova is recognized for her expertise in green buildings and has served on various prestigious panels and committees, including the Sustainability and Efficiency Task Force for the United States Department of Homeland Security.

Ms. Tesarova received her law degree from Comenius University, Bratislava, Slovakia. She also earned a Masters of Business Administration (MBA) degree with a concentration in Finance from the University of Nevada, Las Vegas. Ms. Tesarova is a LEED BD+C Accredited Professional.

Please visit http://www.sands.com for more information.

Ms. Tesarova can be contacted at +1 702-607-4530 or katarina.tesarova@sands.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.