Editorial Board   Guest Author

Mr. Skinker

Rick Skinker

Managing Director & Co-Founder, Indoor Water Conservation

Rick Skinker has a Master's degree in Finance from the University of Southern California and has obtained several certifications related to corporate restructuring. During a successful career as a turnaround consultant, he travelled continuously on a weekly basis for more than 25 years, staying in hotels throughout the US, Mexico and Canada. Using showers and sinks in different properties in different cities for that amount of time gave him an appreciation for good flows and bad flows in all categories of hotels.

In 2013, he had the opportunity to become an equity partner in a firm that had a patent on a device that controlled the flow of water in showers and sinks. He dove into understanding the market for these products and began to further develop the methodology used at the time to fit these devices in different applications. In 2015, together with Ken Leddon, they started Indoor Water Conservation. They developed technology that evolved into understanding what causes unbalanced flows in showers and sinks and developed a process to balance them. By working with customers before, during and after the installation of Flow Limiting technology, they have created the most advanced understanding of balanced flows and their benefits, both to hotels and their guests.

Mr. Skinker is passionate about Water Conservation and the continuous development of flow limiting technology and its impact on reducing and controlling costs while improving guest satisfaction. He lives with his wife, Elaine in San Diego and has four children and six grandchildren.

Please visit http://www.indoorwaterconservation.com for more information.

Mr. Skinker can be contacted at +1 619-392-8961 or rskinker@indoorh2o.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.