Editorial Board   Guest Author

Mr. Yeadon

John Yeadon

Director of Sales & Marketing, Manchester Grand Hyatt San Diego

John Yeadon is a results-driven hotel executive with a distinguished 20+ year career in hospitality management, highlighted through expertise in revenue generation, innovation, building team culture, leadership and problem resolution.

More than 13 years of Hyatt experience paired with a deep knowledge of hotels, remarkable drive and a passion for people has produced the ability to exceed business objectives, create synergistic teams and substantially improve business operations.

Mr. Yeadon began his hospitality career as a freshman in college at Indiana University, what started as a means to put himself through college ended up igniting his passion for hospitality and upon graduation resulted in a placement at Hyatt Regency Indianapolis as a Corporate Management Trainee. In this position, he was able to build the foundation that would allow him to quickly move up the Sales ladder with subsequent placements as Associate Director of Sales at Hyatt's of Downtown Denver followed by a promotion in 2012 to Director of Sales and Marketing at Hyatt Regency Minneapolis.

In this Executive role he oversaw the $50 million transformation and repositioning of the hotel. From there, Mr. Yeadon moved to Hyatt Regency Maui Resort and Spa as Director of Sales and Marketing before landing in his current role in February 2016 as Director of Sales and Marketing at Manchester Grand Hyatt San Diego.

During his tenure in San Diego, Mr. Yeadon oversees and manages the Sales and Marketing operation including hiring, training, performance coaching and development of 30+ colleagues.

Mr. Yeadon and his respective sales teams have won or been nominated for Director of the year or Sales Team of the year, one of Hyatt's most prestigious designations, every year since he became a Director in 2012.

Please visit http://www.hyatt.com for more information.

Mr. Yeadon can be contacted at +1 619-358-6869 or john.yeadon@hyatt.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.