Editorial Board   Guest Author

Ms. Butler

Kim Butler

Director of Marketing, Margaritaville Hollywood Beach Resort

Kim Butler has built a successful marketing career, with a focus on consumer-facing interactions and creating innovative work environments that connect the dots to success.

Ms. Butler began her career in broadcasting, garnering additional experience in production and sales, earning honors as an award-winning copywriter. Transferring skills from broadcasting to public relations, Ms. Butler successfully managed PR, media relations and marketing communications duties at three Atlantic City casino resorts.

Eager to contribute to Atlantic City's post-casino success, Ms. Butler pursued an opportunity to market The Cordish Company's brand new, ground-up development of an urban-lifestyle outlet shopping center. Due to her hard work and dedication, Ms. Butler was quickly promoted to General Manager of the 750,000 square-foot complex.

The success of the Atlantic City Outlets and The Walk (now Tanger Outlets) was unprecedented and Ms. Butler received honors as Businesswoman of the Year.

After nearly a decade, Ms. Butler joined the Casino Reinvestment Development Authority as Marketing Director. She then relocated to South Florida in 2014 to provide her expertise as VP of Marketing Communications to the Greater Fort Lauderdale Conventions and Visitors Bureau.

Ms. Butler then began as a marketing consultant for Margaritaville Hollywood Beach Resort before permanently joining the team in fall of 2018 as Director of Marketing.

As Director of Marketing at Margaritaville Hollywood Beach Resort, Ms. Butler oversees a small, smart team who manage branding, marketing, public relations, content creation, digital initiatives and social media for the AAA Four Diamond-rated, 349-room destination resort and entertainment complex.

Ms. Butler holds a Bachelor of Science degree from Ithaca College and resides in Fort Lauderdale with her husband and chocolate Labrador, Bandit.

Please visit http://www.margaritavillehollywoodbeachresort.com for more information.

Ms. Butler can be contacted at +1 954-874-4444 or info@margaritavillehollywoodbeachresort.com

Coming up in April 2021...

Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.