Editorial Board   Guest Author

Mr. Croghan

Jim Croghan

Chief Executive Officer, Identity Hospitality

Jim Croghan's hospitality management and spa career spans 22 years. He has a proven success record of resort and spa openings as a spa consultant and trainer, former Spa Director, vendor, writer and conference speaker.

Mr. Croghan's role is all-encompassing: from the initial feasibility and financial stages to the pre-opening stages and support of the ongoing development of each spa project. He is also responsible for ensuring that the highest standards are adhered to and that guest experience exceeds expectations. He works closely with all client head offices, owners, Hotel General Managers and Spa Directors as he develops and maintains key objectives, operating criteria, programming, budgeting, staff relations, marketing and training.

Mr. Croghan is a recognized and sought after speaker at hospitality events, including: University of California, Irvine - Spa & Hospitality Program, Global Spa & Wellness Mentorship Program and International Spa Association (ISPA) contributing best industry practices and tools for the spa industry.

Mr. Croghan is also one of I-Connection Founders, which provides event hosting, philanthropic efforts and continued support to the Spa and Wellness industry.

Identity Hospitality is founded on the guiding principal that success within the spa industry cannot be solely measured by its vision or by its profitability alone. Sustainability today and in the future economic cycles requires strong guidance and direction that Identity Hospitality provides.  Identity has extensive experience in the wellness, spa, fitness industries and retirement facilities, including distinctive design, operation, business analysis, treatment development, product designation and training. Identity has been recognized for capturing authentic and marketable qualities from the local culture, and for delivering distinctive facilities and guest experiences.

Please visit http://www.identityhospitality.com for more information.

Mr. Croghan can be contacted at +1 760-916-5882 or jim@identityhospitality.com

Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.