Editorial Board   Guest Author

Mr. Gharbie

Rani Gharbie

Head of Acquisitions & Development, The Pod Hotels

Rani Gharbie is currently the Head of Acquisitions & Development for The Pod Hotels where he is responsible for identifying investment opportunities and working closely with capital partners and strategic investors to fund future projects for the brand. Formerly, he oversaw development and acquisitions for North America at Virgin Hotels.

Prior to Virgin Hotels, Mr. Gharbie was the Managing Director and Founder at Cedar Funds, a New York City based development and investment firm with a focus on progressive hotel and real estate assets, as well as regional Director of Development with InterContinental Hotels Group (IHG), where he was responsible for actively expanding InterContinental Hotels Group's premier hotel brands including InterContinental, Hotel Indigo and Holiday Inn.

In his career, Mr. Gharbie has overseen and contributed to the growth of 20 hotels worth over $1.8B in real estate value. In addition, he is an Adjunct Professor at Columbia's Master in Real Estate Development program, where he teaches the spring course Private Equity Development, Hotel Focus. He also holds a Master Degree from the program, an M.B.A. from the HEC Business School in Montreal, a Bachelor degree in Hotel Management from the Glion Hotel School in Switzerland, and a Certificate in Hotel Real Estate Investments and Asset Management from Cornell University in New York.

Mr. Gharbie is a regular guest speaker at many key industry conferences and is an avid traveler, runner, cyclist, golfer and Vinyasa Yogi. He speaks three different languages and currently resides in New York City with his wife Alisha and their son Reece.

Please visit http://www.thepodhotel.com/ for more information.

Mr. Gharbie can be contacted at +1 646-973-4849 or rani@thepodhotel.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.