Editorial Board   Guest Author

Mr. Poulin

Daniel Poulin

Director, Spa & Fitness North & Central America, Accor

Daniel Poulin is the Director of Spa & Fitness, North & Central America for Accor. Leading the spa, fitness and recreation programs for the entire Accor portfolio in the region since 2014, Mr. Poulin is no stranger to hospitality with a career in the fitness and spa industry that spans over 30 years taking him from Canada to Asia and the Middle East.

Earlier in his career, Mr. Poulin operated the wellness department at a large community center in Vancouver but soon realized that many of the aging members of the community faced with various diseases could not easily and safely benefit from the programs already in place and tailored for younger healthier individuals. Working with various partners in the medical field along with the expertize of his team of fitness professionals, Mr. Poulin developed multiple rehabilitation programs from cardiac to osteoporosis to arthritis and cancer, many still in place today, almost 20 years later.

Often recognized as an innovator and "trends detangler" in the spa and fitness industry, Mr. Poulin's hands on experimental approach to trying practically anything once allows for real life skills that go beyond theories and concepts.

Mr. Poulin holds a Bachelor of Science degree in Kinesiology and a Master of Science degree in Nutrition. He was awarded a prestigious scholarship by the Medical Research Council of Canada to pursue his clinical research evaluating the impact of exercise and caloric restriction on the size and incidence of breast cancer that he then presented at the annual meeting of the American College of Sports Medicine (ACSM).

Please visit http://www.accor.com for more information.

Mr. Poulin can be contacted at +1 416-874-2596 or daniel.poulin@accor.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.