Editorial Board   

Ms. Christa

Laura K. Christa

Founding Member, Christa & Jackson

Laura K. Christa is a founding member of Christa & Jackson, a leading West Coast business litigation firm. The firm advises clients on a variety of complex business disputes, including contract, business tort, consumer fraud and intellectual property disputes, and has a substantial practice in class action defense in the state and federal courts. The firm regularly represents out-of-state and international clients in disputes based in the U.S. Ms. Christa is currently Chair of the Travel, Tourism and Hospitality Law Section of the International Bar Association and has spoken on electronic commerce, group and class actions, unfair competition and related matters as they affect the Travel, Tourism and Hospitality Industry worldwide. As Chair, Ms. Christa spearheaded efforts to create a working group of industry lawyers and their counterparts in over 100 trade associations and NGOs with the goal of increasing communication about global industry issues between lawyers and industry professionals. She is a summa cum laude graduate of Brandeis University and received her law degree in 1980 from the University of Pennsylvania.

Ms. Christa can be contacted at 310-282-8040 or laura.christa@christalaw.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.