Editorial Board   Guest Author

Dr. Tabacchi

Mary Tabacchi

Professor Emerita, Cornell University School of Hotel Administration

Mary Tabacchi, PhD, RD is a Professor Emerita, at Cornell University, School of Hotel Administration and Johnson School of Management. She was a long term employee teaching in Cornell's Division of Nutritional Sciences in 1972 and as a research associate in Post- Harvest studies in Plant Science until 1978.

Dr. Tabacchi entered academic spa work in the early 1980s, working with Deborah Szekely at the Golden Door & Rancho La Puerta and Jerry Cohen and Mel Zuckerman with Canyon Ranch as well as with Sheila Cluff at the Oaks at Ojai. At Cornell University she helped found the Cornell Institute of Healthy Futures.

Dr.. Tabacchi is a Founder and member of Board of Advisors for Global Wellness Summit, Founder and Member of the Board of New York Spa Alliance, Founder and former Board Member of ISPA, Member of the Board of Green Spa Network and Advisor to the Ronald McDonald House in NYC. She and her students have completed projects with Hyatt, Mandarin Oriental, Banyan Tree, Hilton, Four Seasons, Six Senses, Mirbeau, Red Door Spas, The Spa at Norwich Inn and Mohonk Mountain House.

Dr. Tabacchi taught the first academic spa development course in 1987 and also the first academic Corporate Wellness Course in 1988. As a nutrition educator, she taught biochemical nutrition in Cornell's Division of Nutritional Science and Healthful Cuisine at the Hotel School. She still mentors students and former students, world- wide.

Dr. Tabacchi is an ardent hiker, power yogini, world- wide adventure traveler having hiked in Tanzania, Grand Canyon, The Greek Isles, Provence in France, Israel and Jordan, Sailed and hiked in the Galapagos and mid- June will hike to 15,000 ft in the Andes and descend to Machu Picchu.

Please visit http://www.cornell.edu for more information.

Dr. Tabacchi can be contacted at +1 607-255-3458 or mht3@cornell.edu

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.