Editorial Board   Guest Author

Mr. Isvan

Omer Isvan

Founder & President, Servotel

Omer Isvan is the founder and president of Servotel, celebrating over 30 years of evolution into a global Hotel & Resort consulting boutique. Servotel is now widely recognized as the leading advisor in the investment and development of hotels, resorts, wellness facilities and integrated residential and mixed-use lifestyle developments worldwide.

Backed up with industry-leading specialists based in London and Istanbul, Mr. Isvan's experience spans over 43 countries and numerous projects advising investors in every step of investment and development from green-field concepting stage through to asset management of hotels, resorts, destination wellness and lifestyle communities, most involving the selection of and cooperation with global hospitality and spa operators and brands.  

Mr. Isvan's unique approach and vision for development advisory field, strong passion for a fully coherent holistic R&D and expertise base that plugs-in to the investor and that maintains the link between the vision, physical and operational concept and the financial feasibility, led to Servotel's fully integrated multi-discipline structure. This structure includes specialists in concept and creative elements, legal, economic, financial, market research & marketing, design & engineering to complement and cohere the investor, its architects, designers, specialist consultants and operators throughout the development and pre-opening process.

A graduate of University of Surrey, England, Mr. Isvan is a Fellow of Institute of Hospitality; member of the board of the Global Wellness Institute, Advisory Board member of the International Hotel Investment Forum and the Global Wellness Summit and member of Institute of Directors and British Institute of Management. Mr. Isvan is also reported to have introduced the term 'boutique hotel' into the industry and is one of few industry leaders to have made the cover of Business Week. Alongside his career, Mr. Isvan contributes to the industry by delivering keynote lectures on hospitality development at conferences and leading universities and corporate MBA's globally.  

Please visit http://www.servotel.net for more information.

Mr. Isvan can be contacted at +44 020-7129-1251 or omer@servotel.net

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.