Editorial Board   Guest Author

Ms. Green

Ciara Green

Media & Public Relations Director, Pechanga Resort Casino

Ciara Green is the Media & Public Relations Director for Pechanga Resort Casino. With more than 14 years in marketing and public relations, her award-winning work spans corporate, client and agency media and public relations, as well as work in social media, community outreach and project development and management. She's promoted hospitality, gaming, motorsports, automotive, technology, restaurant, fitness and golf clients through her years in media and public relations.

Ms. Green's work has appeared in FOXNews, CNN Travel, USA Today, Woman's Day, Bravo, VH1, Today.com, Washington Post, Los Angeles Times, Inside Edition, Extra, Yahoo! News, Elite Daily and many more influential media. She has earned many Public Relations Society of America awards for her clients' campaigns, presents regional workshops on PR tactics and ethics, and mentors students looking to get into the field.

Although she writes every day for business, Ms. Green writes freelance stories for golf publications and volunteers on the communications board of the Southern California Golf Association. Her young kids took up golf at the age of five. Before entering public relations, she worked for nearly 10 years as a television news reporter covering primarily investigative and hard new stories in Oregon, Nevada and California. She earned an Emmy award working in Southern California television news.

Ms. Green began reading hard boiled and true crime genres of books and stories as a teenager, well before the influx of podcasts on the subject made it mainstream.

Please visit http://www.pechanga.com for more information.

Ms. Green can be contacted at +1 951-770-2776 or cgreen@pechanga.com

Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.