Editorial Board   Guest Author

Ms. Sutton

Keiko Sutton

CEO, Kotobuki Seating International

Keiko Sutton is the owner and chief executive officer of Kotobuki Seating International, a New York-based designing and manufacturing company of high-end seating products. With a background in strategic consulting, operations, digital marketing, performance management, and big data analytics, Ms. Sutton has become the go-to analytics leader and has established a name for herself within the seating industry.

Ms. Sutton has been involved with several prestigious events and has presented at some of the industry's top conferences. She is also a long-standing member of the Digital Analytics Association, serving in the Media Analytics Special Interest Group.

For a little over a decade, Ms. Sutton has developed her career in strategic operations and analytics. Most recently, she was at Verizon Media, formerly known as AOL, where she supported the company's rapid turnaround through the use of data and analytics, establishing performance monitoring of Verizon Media's owned and operated assets' audience and traffic growth.

Kotobuki Seating International is a wholly owned subsidiary of Kotobuki Seating Co. Ltd. in Tokyo, Japan. As Kotobuki Seating continues to grow its presence across the world, Ms. Sutton has joined the team as the head of the New York-based Kotobuki Seating International, as a leader focusing on the group's marketing and sales growth in North America.

Ms. Sutton received a Masters of Business Administration in International Business from the prestigious George Washington University in Washington, D.C., as well as Bachelors of Arts in International Relations from Wheaton College in Norton, MA.

Please visit http://www.capsulebed.info/en/ for more information.

Ms. Sutton can be contacted at +1 212-691-2325 or keikosutton@kotobuki.co.jp

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.