Editorial Board   Guest Author

Ms. Tolbert

Jocelyn Tolbert

Editorial Content Manager, Editor in Chief, American Culinary Federation

Jocelyn Tolbert began her professional writing career in fourth grade when she won a fiction contest and her work was published in her hometown of Denton, NC. In high school she made extra cash by editing and proofreading her friends' English papers.

At the University of North Florida, Ms. Tolbert held the position of Features Editor at student publication The Spinnaker and took on an internship at Jacksonville Magazine. After graduation with her B.A. in English and a minor in Communications, she began working full-time at the magazine, and she spent the next four years immersing herself in every aspect of journalism, print publications, social media marketing, digital content management and more.

In 2018, Ms. Tolbert moved to the American Culinary Federation as the association's first Media Coordinator. Within 6-months, Ms. Tolbert was promoted to the Editor-in-Chief of the National Culinary Review, a legacy print and digital magazine. Over the next year, Ms. Tolbert remade the NCR, both graphically and editorially while simultaneously launching partner media channels, including the ACF's fastest growing platform, the We Are Chefs website.

In late 2018, Ms. Tolbert was promoted again, this time to Editorial Content Manager where she develops and executes strategic marketing content in support of the ACF's 15-thousand chef members. Ms. Tolbert's team distributes content via 8 social media channels, email, print and digital publications and the ACF website all of which reach over 140-thousand followers and subscribers daily. She is the youngest Editor-in-Chief in the history of the 90-year old ACF.

Her writing has won numerous awards and taken her around the world, from the olive fields of California to the Bocuse d'Or in France. She is the 351st fastest Minesweeper player in the United States.

Please visit http://www.acfchefs.net for more information.

Ms. Tolbert can be contacted at +1 904-484-0213 or jtolbert@acfchefs.net

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.