Editorial Board   Guest Author

Mr. Mumford

Chris Mumford

Managing Director, AETHOS Consulting Group

Chris Mumford has over twenty years of hospitality-related executive search and human capital consulting experience globally. Having studied and worked in the UK, Germany and Japan, he opened the US office of a London-based hotel recruitment firm in the late 90's.

In 2002, Mr. Mumford joined a leading global executive search firm and returned to his native UK to establish the EMEA practice. In 2013, he co-founded AETHOS, and today remains particularly active in the Asia, Europe, and Middle East regions advising hospitality organizations on compensation, leadership and organizational issues while also facilitating senior executive appointments. Mr. Mumford is a frequent author and invited speaker on human capital topics affecting the hospitality sector.

The greatest lesson travel has given Mr. Mumford is that there is no one absolute right way to do something - people the world over come up with different solutions to universal problems. A forerunner in business globalisation, the hospitality sector is faced with cross-market, cross-cultural challenges on a daily basis. The satisfaction he takes from his work at AETHOS Consulting Group not only comes from helping clients prepare and execute their human capital strategy across markets, old and new, but also from the personal impact - whether it be recruiting someone from Bangkok into a role in Madrid; designing an executive incentive plan in Saudi Arabia; or conducting a psychometric assessment in Cape Town.

AETHOS Consulting Group is a global hospitality advisory firm serving the hotel, restaurant, casino, cruise line, club and travel technology sectors. Core competencies include executive search, compensation consulting, organizational development and psychometric assessments. Through strategic joint-ventures, AETHOS further assists its clients in gaining access to expert advice and specialist services in the area of logistics and supply chain management as well as insurance solutions.

Please visit http://www.aethoscg.com for more information.

Mr. Mumford can be contacted at +44 797-697-2448 or cmumford@aethoscg.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.