Editorial Board   Guest Author

Ms. Ferguson

Cheryl Ferguson

Director of Sales, Hotel del Coronado

Cheryl Ferguson, CMP, is Director of Sales at Hotel del Coronado in Coronado, California. As part of the executive team, Ms. Ferguson drives the culture of excellence within the sales function of the 131-year-old resort by mentoring and inspiring her team to dream big, and think out of the box for clients of the resort. Ms. Ferguson's approach places an emphasis on long-term relationships and helping clients find solutions to meeting needs by challenging the status quo through innovative processes.

Ms. Ferguson began her career in hospitality in sales at the iconic Grand Hotel on Mackinac Island in her home state of Michigan, and later worked at Grand Traverse Resort and Spa, also in Michigan. She then moved on to Pinehurst Resort and Club in North Carolina, an historical gem from 1895. She later spent three years in the boutique space at Hotel Contessa in San Antonio. Ms. Ferguson is part of an executive committee at Hotel del Coronado responsible for the launch of a $250 million masterplan renovation that will add 29,000 square feet of meeting space to its expansive inventory, which includes The Del's own private beach. The masterplan renovation will be complete in late 2021. Set on one of America's most iconic beaches, the legendary Hotel del Coronado has welcomed travelers for more than 130 years to experience Southern California coastal lifestyle at its best.

When she is not at her beautiful seaside office, she can be found out on a run or on a bike with her husband enjoying San Diego weather.

Please visit http://www.hoteldel.com for more information.

Ms. Ferguson can be contacted at +1 619-435-6611 or cheryl.ferguson@hoteldel.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.