Editorial Board   

Mr. Cheatham

Michael J. Cheatham

Director of Sales Recruitment, Hyatt Hotels Corporation

Michael J. Cheatham is the director of sales recruitment for Hyatt Hotels Corporation and President of Inspired Solutions and Associates. In his position with Hyatt, Cheatham's responsibilities include recruiting candidates for management positions in sales, catering and convention services, developing directors and senior level managers, assisting in the training of entry level and junior managers and those areas with regards to employee satisfaction, retention, motivation and recognition. He also is a member of Hyatt's Diversity Council and reports directly to Fred Shea vice president of sales for Hyatt Hotels Corporation. Cheatham's prior hospitality experience includes sales positions with Marriott Hotels in Colorado, Florida, Pennsylvania, Virginia and the corporate offices in Maryland. He joined Hyatt in 1994 and held the positions of associate director of sales in Illinois and Louisiana and director of sales in New Mexico. Cheatham founded Inspired Solutions & Associates in 2003. In this position, he oversees a consulting group that specializes in sales training, individualized coaching and inspired presentations. He has inspired audiences across the U.S. ranging in size up to 5000. Cheatham presently serves as a national board member for the Make-A-Wish Foundation of America and has since October 1999. His involvement began in 1990 as a volunteer for the Southern Florida Chapter. Since that time, he has served as a volunteer with chapters in Illinois, Louisiana and Ohio and on the local boards in New Mexico and Southeastern Pennsylvania.

Mr. Cheatham can be contacted at 312-750-8028 or mcheatha@corphq.hyatt.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.