Editorial Board   Guest Author

Mr. Niemeijer

Willem Niemeijer

CEO, YAANA Ventures

Willem Niemeijer is the CEO of YAANA Ventures, an owner, partner and operator of entrepreneurial travel and hospitality ventures in Asia.

Through YAANA, Mr. Niemeijer builds brands that share real experiences that are grounded in the cultural richness of Asia. More importantly, he drives each venture to champion the triple bottom-line: to nurture the people with whom YAANA works, to sustain the planet we all share, and to pursue profits to expand YAANA's mission.

Mr. Niemeijer's passion for travel was born during a solo bicycle trip around The Netherlands at a young age. At age 17, he backpacked through Indonesia and his love for travel was added to a newfound love for Asia. In the late 1980s, he joined a Bangkok-based travel company and he added entrepreneurship to the convergence of travel and Asia as the driving forces in his career.

Mr. Niemeijer founded Khiri Travel at the end of 1993 with a vision of creating a travel company delivering Thailand and Indochina as "4 countries, 1 destination". He created Khiri Reach, Khiri Travel's dedicated foundation, which adopted twelve projects that aid underprivileged communities, promote animal welfare, protect local heritage and steward the environment.

In the late 1990s, to complement his travel business, Mr. Niemeijer founded a jungle lodge in a remote and breathtaking location in Southern Laos. Tad Fane Resort has since pioneered the development of tourism in the region. Over the following years, he expanded Khiri Travel into Indonesia, Sri Lanka, Myanmar and the Maldives.

With Khiri Travel continuing to grow sustainably, Mr. Niemeijer turned his eye to transplanting the seeds of success he learned through growing Khiri Travel and Tad Fane Resort to the businesses that today form the core of YAANA Ventures: Anurak Community Lodge, GROUND Asia, Khiri Travel, Cardamom Tented Camp and HMP.

Please visit http://www.yaana-ventures.com for more information.

Mr. Niemeijer can be contacted at +66 966057520 or willem@yaana-ventures.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.