Editorial Board   

Ms. Locke

Amy Locke

Director, Interior Design, Hatchett Hospitality

Amy Locke has specialized in interior design for the hospitality industry for almost five years. In her responsibilities as director of interior designer at Hatchett Hospitality, she works with franchisers and franchisees on a wide variety of hotel brands, styles, and themes - from economy to luxury, from resort to business conference, and from traditional to modern. Previous to joining Hatchett Hospitality, she held a position in residential interior design with Ethan Allen Interiors. A native of Atlanta, Ms. Locke earned a bachelor of fine arts degree in interior design at the Art Institute of Atlanta. She is currently completing a degree in feng shui - the ancient Chinese system of aesthetics and decorating that is based on aligning nature, harmony, and good health. She is an allied member of the American Society of Interior Designers (ASID).

Ms. Locke can be contacted at 770-227-5232 or Amy@HatchettHospitality.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.