Editorial Board   Guest Author

Ms. Bond

Cassie Bond

Regional Vice President of Revenue Management, Chesapeake Hospitality

Cassie Bond has over 15 years of hospitality experience with a strong focus on driving top line revenues and maximizing profitability. In her 11th year working in revenue management for Chesapeake Hospitality, Ms. Bond is currently the Regional Vice President of Revenue Management and has been in this role since January 2018. She was selected as HSMAI's Corporate Revenue Management Professional of the Year in conjunction with her promotion.

Ms. Bond leads the corporate revenue management team as well as the property revenue managers, while spearheading global strategy for the Chesapeake portfolio. She is responsible for all hotel openings, takeovers, conversions, portfolio assignments as well as any revenue management new hires and training. Ms. Bond and her team specialize in granular deep dives into segmentation, channel analysis, price positioning and targeted demand capture. Daily optimization and profitability remain at the forefront when creating and implementing thoughtful revenue management strategies across the portfolio.

Ms. Bond has revenue management and system certifications with Hilton, IHG, Marriott and Preferred Hotel Group. She is also a Certified Hospitality Revenue Manager with the American Hotel & Lodging Association and a Certified Revenue Management Executive with HSMAI. Her knowledge and expertise with Branded and Independent hotel systems, resources and strategies has been instrumental in guiding the revenue management efforts for the entire Chesapeake portfolio. Ms. Bond's passion for revenue management can be seen through her disciplined work ethic, innovative strategies and relentless dedication to consistently moving the needle and striving for better results.

Please visit http://www.chesapeakehospitality.com for more information.

Ms. Bond can be contacted at +1 301-474-3307 or cbond@chesapeakehospitality.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.