Editorial Board   Guest Author

Mr. Crabiel

Jeff Crabiel

General Manager, The Westin Nashille

Jeff Crabiel is the appointed General Manager of The Westin Nashville, located in the city's downtown, in May of 2019. In his role as General Manager of the property, including Rhapsody Spa and the two Food & Beverage outlets, Decker & Dyer and L27, Mr. Crabiel oversees The Westin Nashville's continued operational successes, while maintaining the Westin brand's luxury standards.

Mr. Crabiel is admired by many colleagues and armed with a unique blend of hospitality management experience and endearing leadership. He has his finger on the pulse of hospitality trends and is constantly pushing staff to integrate these into programs. He brings over ten years of experience in the hotel and luxury resort industry to his relatively new position as General Manager.

Before his appointment, Mr. Crabiel served as the Director of Rooms and Executive Assistant Manager, previously spearheading The Westin Nashville's migration into the Marriott portfolio.

Prior to his employment with the property, Mr. Crabiel worked as Director of Rooms at Hilton Nashville Downtown. Here, he excelled to that position after serving just one year as the Front Office Manager and was awarded the Hilton Award of Excellence for setting a new record in guest satisfaction scores, which were the highest in property history.

Additionally, prior to moving to Nashville, Mr. Crabiel worked as the Front Office Manager at the Hilton Parc Soleil, the Front Office Supervisor at Sheraton Vistana Villages, both in Orland, Florida, and the General Manager of Operations at Lees Inn and Suites.

Please visit http://www.thewestinnashville.com for more information.

Linkedin Profile: https://www.linkedin.com/in/jcrabiel

Mr. Crabiel can be contacted at +1 629-800-5049 or jeff.crabiel@westinnashville.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.