Editorial Board   Guest Author

Ms. Gill

Karine Gill

Managing Director, KGillAssociates

For over 20 years, Karine Gill has been a retained hospitality executive search consultant providing domestic and international clients in the hotel, cruise, gaming and travel sectors with talent at the mid-management and executive levels across all function areas.

Prior to launching her own firm KGillAssociates, Ms. Gill led the hospitality and leisure practice of one of the top global executive search firms and played an active role in over 200 search assignments in the hotel, restaurant, cruise line, gaming travel and timeshare industries. In addition she was an active member of the Human Resources practice of one of the top global executive search firms and played an active role in over 200 search assignments in the hotel, restaurant, cruise line, gaming travel and timeshare industries.

Ms. Gill was an active member of the Human Resources practice and executed a significant number of strategic HR searches across a wide variety of industries

In her current role as Managing Director of KGillassociates, Ms. Gill combines the dedication and personalized service of a boutique agency with access to best practices and resources of a large firm, and has developed a loyal following of clients.

In addition to her search firm, KGillAssociates, Ms. Gill is an Academic and Career Advisor at the College of Hospitality and Tourism Leadership at the University of South Florida Sarasota Manatee. A native of Antwerp, Belgium, she graduated from the University of Louvain with a Masters in Applied Economics.

Having lived in nine cities on four continents during her career, Ms. Gill speaks Dutch, English, French and Spanish. She is an active consulting member of Cayuga Hospitality Consultants, and The International Network of Hospitality Consulting Professionals.

Please visit http://www.kgillassociates.com/ for more information.

Linkedin Profile: www.linkedin.com/in/karine-gill-485299a/

Ms. Gill can be contacted at +1 305-608-8591 or Karine@KGillassociates

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.