Editorial Board   Guest Author

Mr. Schrils

Gustaaf Schrils

Chief Information Officer, White Lodging

Gustaaf Schrils is currently the Senior Vice President and Chief Information Officer for White Lodging based outside Chicago.   He is a passionate member of the Executive Committee and responsible for leading all aspects of technology applied by this enterprise.   Mr. Schrils led the creation and successful execution of a complete digital transformation program and as a result build a resilient and highly scalable computing platform.    He leveraged enterprise wide information to drive business insights and continuous improvement.   He is a key advocate of technology to his colleagues.

White Lodging is a privately owned company that develops and operates 100 hotels representing 28 brands, 40 Restaurants, a Winery, Brewery and a Farm with almost $1.5B in gross revenue.  White Lodging employs 10,000 associates and has 10 hotels under construction.    White Lodging has won the 2018 and 2019 Gallup Great Workplace award, and recipient of 2019 Conde Nast Reader's choice award, Marriott Best Full Service Franchise Hotel and General Manager, Leisure Magazine number 1 resort hotel in the U.S. and number 2 in the world.

A proven leader, with over 30 years of hospitality technology experience, Mr. Schrils has been with White Lodging for 4 years now.  He is most widely recognized for his tenure of 20 years at InterContinental Hotels Group (IHG) where he held several senior technology positions with global responsibility.

Mr. Schrils is a board member for HTNG, member of several technology advisory committees and advisor to technology start up's and VC in Chicago. 

Mr. Schrils holds a Bachelor's Degree in Computer Engineering and a Master's Degree in Engineering Management both from the Florida Institute of Technology.   He was born in Curacao and is fluent in English, Spanish, Dutch and Papiamentu.

Please visit http://www.whitelodging.com for more information.

Mr. Schrils can be contacted at +1 219-472-2969 or gustaaf.schrils@whitelodging.com

Coming up in March 2020...

Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.