Editorial Board   Guest Author

Mr. Schrils

Gustaaf Schrils

Chief Information Officer, White Lodging

Gustaaf Schrils is currently the Senior Vice President and Chief Information Officer for White Lodging based outside Chicago.   He is a passionate member of the Executive Committee and responsible for leading all aspects of technology applied by this enterprise.   Mr. Schrils led the creation and successful execution of a complete digital transformation program and as a result build a resilient and highly scalable computing platform.    He leveraged enterprise wide information to drive business insights and continuous improvement.   He is a key advocate of technology to his colleagues.

White Lodging is a privately owned company that develops and operates 100 hotels representing 28 brands, 40 Restaurants, a Winery, Brewery and a Farm with almost $1.5B in gross revenue.  White Lodging employs 10,000 associates and has 10 hotels under construction.    White Lodging has won the 2018 and 2019 Gallup Great Workplace award, and recipient of 2019 Conde Nast Reader's choice award, Marriott Best Full Service Franchise Hotel and General Manager, Leisure Magazine number 1 resort hotel in the U.S. and number 2 in the world.

A proven leader, with over 30 years of hospitality technology experience, Mr. Schrils has been with White Lodging for 4 years now.  He is most widely recognized for his tenure of 20 years at InterContinental Hotels Group (IHG) where he held several senior technology positions with global responsibility.

Mr. Schrils is a board member for HTNG, member of several technology advisory committees and advisor to technology start up's and VC in Chicago. 

Mr. Schrils holds a Bachelor's Degree in Computer Engineering and a Master's Degree in Engineering Management both from the Florida Institute of Technology.   He was born in Curacao and is fluent in English, Spanish, Dutch and Papiamentu.

Please visit http://www.whitelodging.com for more information.

Mr. Schrils can be contacted at +1 219-472-2969 or gustaaf.schrils@whitelodging.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.