Editorial Board   Guest Author

Ms. Ford

Tracy Ford

Executive Director of Member Services, Wireless Infrastructure Association

Tracy Ford is Executive Director of Member Services at the Wireless Infrastructure Association and guides HetNet Forum initiatives for the association. The Wireless Infrastructure Association represents the businesses that develop, build, own and operate the nation's wireless infrastructure. Members include wireless carriers, infrastructure providers, and professional services firms that collectively own and operate telecommunications facilities around the globe. Through public affairs and advocacy efforts — on the local, state and federal level — WIA works to support the widespread deployment of wireless infrastructure in order to enable wireless broadband everywhere.

The HetNet Forum is a membership group of WIA dedicated to the advancement of the heterogeneous network. The HetNet is a wireless ecosystem composed of a variety of mobile and wireless technologies and infrastructure, interoperable with the macrocellular network providing harmonious voice and data communications. Ms. Ford also leads WIA's Innovation & Technology Council, which produces thought-leadership items on topics including 5G, CBRS and in-building wireless solutions.  

Ms. Ford has spent more than two decades covering the rapidly changing wireless industry, tracking its changes as it grew from a voice-centric marketplace to the dynamic data-intensive industry it is today. She started her technology journalism career at RCR Wireless News and has held a number of titles there, including associate publisher and executive editor. She is a winner of the American Society of Business Publication Editors Silver Award for both trade show and government coverage. She joined WIA in 2011. A graduate of the Minnesota State University-Moorhead, Ms. Ford holds a B.S. degree in Mass Communications with an emphasis on public relations.

Please visit http://www.wia.org for more information.

Ms. Ford can be contacted at +1 703-535-7459 or tracy.ford@wia.org

Coming up in March 2020...

Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.