Editorial Board   Guest Author

Ms. Ford

Tracy Ford

Executive Director of Member Services, Wireless Infrastructure Association

Tracy Ford is Executive Director of Member Services at the Wireless Infrastructure Association and guides HetNet Forum initiatives for the association. The Wireless Infrastructure Association represents the businesses that develop, build, own and operate the nation's wireless infrastructure. Members include wireless carriers, infrastructure providers, and professional services firms that collectively own and operate telecommunications facilities around the globe. Through public affairs and advocacy efforts — on the local, state and federal level — WIA works to support the widespread deployment of wireless infrastructure in order to enable wireless broadband everywhere.

The HetNet Forum is a membership group of WIA dedicated to the advancement of the heterogeneous network. The HetNet is a wireless ecosystem composed of a variety of mobile and wireless technologies and infrastructure, interoperable with the macrocellular network providing harmonious voice and data communications. Ms. Ford also leads WIA's Innovation & Technology Council, which produces thought-leadership items on topics including 5G, CBRS and in-building wireless solutions.

Ms. Ford has spent more than two decades covering the rapidly changing wireless industry, tracking its changes as it grew from a voice-centric marketplace to the dynamic data-intensive industry it is today. She started her technology journalism career at RCR Wireless News and has held a number of titles there, including associate publisher and executive editor. She is a winner of the American Society of Business Publication Editors Silver Award for both trade show and government coverage. She joined WIA in 2011. A graduate of the Minnesota State University-Moorhead, Ms. Ford holds a B.S. degree in Mass Communications with an emphasis on public relations.

Please visit http://www.wia.org for more information.

Ms. Ford can be contacted at +1 703-535-7459 or tracy.ford@wia.org

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.