Editorial Board   Guest Author

Mr. Aluri

Ajay Aluri

Founding Director, Hospitality Innovation and Technology (HIT) Lab

Dr. Ajay Aluri is the Founding Director of the Hospitality Innovation and Technology (HIT) Lab, and an Associate Professor at the John Chambers College of Business and Economics, West Virginia University. Dr. Aluri's academic and research expertise combines all areas of his education, research interests, and focus in the areas of hospitality information technology and management and information systems. His career has focused on how these areas impact international hospitality organizations, society, and education.

He is an internationally recognized scholar who has centered in on innovation and technology in the hospitality and tourism industry. He is currently concentrating on consumer behavior research about the use of emerging technologies such as augmented reality, datamining, Internet of Sound, Internet of Things, robotics, and virtual reality. His research has been published in several top academic journals and industry outlets.

Dr. Aluri also serves in the editorial board of top and cutting-edge hospitality and tourism journals. He initiated the HIT Lab at WVU, a platform to bridge the gaps between academic and industry research. Dr. Aluri has been invited to speak at several international and national shows and conferences. Dr. Aluri received the "Outstanding Paper of the Year" award from the Journal of Hospitality and Tourism Research in 2018, and the Journal of Hospitality and Tourism Education in 2016.

He played a vital role in developing the Hospitality and Tourism Management program in the John Chambers College of Business and Economics at West Virginia University. Dr. Aluri is a recipient of numerous awards from international, national, and state-level organizations from academia and industry.

Please visit http://www.wvu.edu for more information.

Mr. Aluri can be contacted at +1 304-293-1048 or ajaluri@mail.wvu.edu

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.