Editorial Board   Guest Author

Mr. Aluri

Ajay Aluri

Founding Director, Hospitality Innovation and Technology (HIT) Lab

Dr. Aluri is an internationally recognized scholar, speaker and thought leader in the fields of hospitality innovation and technology.  He serves in the editorial and advisory boards of top and cutting-edge hospitality and tourism journals and organizations. He has been invited to speak at several international and national shows and conferences.

Dr. Aluri is a recipient of numerous awards from the international, national, and state-level organizations from the academia and industry. He established the state-of-the-art space, Hospitality Innovation and Technology (HIT) Lab at the John Chambers College of Business and Economics, West Virginia University (WVU).

Dr. Aluri's academic and research expertise combines all areas of his education, research interests, and focus in the areas of hospitality information technology and management and information systems, and how these areas impact international hospitality organizations, society, and education. His current focus is consumer behavior research regarding the use of emerging technologies such as artificial intelligence, augmented reality, data mining, Internet of Things, robotics, and virtual reality. His research has been published in several top academic journals and industry outlets.

Dr. Aluri is the Founding Director of the HIT Lab, a platform to bridge the gaps between academic and industry research. His teaching philosophy is that students are best prepared for life after the classroom by getting real-life learning experiences with actual businesses along the way.

Dr. Aluri played a vital role in developing the Hospitality program at WVU. He is an Associate Professor in the Hospitality program at the WVU John Chambers College of Business and Economics.

Please visit http://www.wvu.edu for more information.

Mr. Aluri can be contacted at +1 304-293-1048 or ajaluri@mail.wvu.edu

Coming up in April 2021...

Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.