Editorial Board   Guest Author

Mr. Aluri

Ajay Aluri

Founding Director, Hospitality Innovation and Technology (HIT) Lab

Dr. Ajay Aluri is the Founding Director of the Hospitality Innovation and Technology (HIT) Lab, and an Associate Professor at the John Chambers College of Business and Economics, West Virginia University. Dr. Aluri's academic and research expertise combines all areas of his education, research interests, and focus in the areas of hospitality information technology and management and information systems. His career has focused on how these areas impact international hospitality organizations, society, and education.

He is an internationally recognized scholar who has centered in on innovation and technology in the hospitality and tourism industry. He is currently concentrating on consumer behavior research about the use of emerging technologies such as augmented reality, datamining, Internet of Sound, Internet of Things, robotics, and virtual reality. His research has been published in several top academic journals and industry outlets.

Dr. Aluri also serves in the editorial board of top and cutting-edge hospitality and tourism journals. He initiated the HIT Lab at WVU, a platform to bridge the gaps between academic and industry research. Dr. Aluri has been invited to speak at several international and national shows and conferences. Dr. Aluri received the "Outstanding Paper of the Year" award from the Journal of Hospitality and Tourism Research in 2018, and the Journal of Hospitality and Tourism Education in 2016.

He played a vital role in developing the Hospitality and Tourism Management program in the John Chambers College of Business and Economics at West Virginia University. Dr. Aluri is a recipient of numerous awards from international, national, and state-level organizations from academia and industry.

Please visit http://www.wvu.edu for more information.

Mr. Aluri can be contacted at +1 304-293-1048 or ajaluri@mail.wvu.edu

Coming up in March 2020...

Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.