Editorial Board   Guest Author

Ms. Corwin

Jennifer Corwin

Senior Manager, Customer Insights, J.D. Power

Jennifer Corwin is the Senior Manager of Consumer Insights for Travel & Hospitality Intelligence and Digital Solutions at J.D. Power. She is responsible for thought leadership and providing insights and analyses in the company's Voice of the Customer research across the travel and hospitality and digital sectors.

Ms. Corwin's work spans multiple industry verticals within Travel & Hospitality Intelligence (hotels, airlines, rental cars, airports, cruise lines, loyalty programs, and destinations) and across multiple industries within Digital Solutions (automotive, insurance, utilities, banking, wealth, telecom, and travel and hospitality).

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power has offices serving North America, South America, Asia Pacific and Europe. J.D. Power provides industry leading benchmarks, analytics and customer insights across the Banking & Payments, Wealth & Lending, Telecommunications, Insurance, Health, Travel and Utilities sectors through its Global Business Intelligence division.

Ms. Corwin has been with J.D. Power for more than seven years. Prior to assuming her role within the consumer insights team, she provided industry insight and thought leadership within the Travel & Hospitality Intelligence oversight and management of the company's three major syndicated studies from a research operations standpoint: the North America Hotel Guest Satisfaction Index Study; the North America Airline Satisfaction Study; and the North America Rental Car Satisfaction Study.

Ms. Corwin earned a bachelor's degree in biomedical sciences and women's studies from Western Michigan University.

Please visit http://www.jdpower.com for more information.

Linkedin Profile: https://www.linkedin.com/in/jennifer-corwin-1008/

Ms. Corwin can be contacted at +1 248-680-6406 or Jennifer.Corwin@jdpa.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.