Editorial Board   Guest Author

Mr. Moon

Daniel Moon

VP / General Counsel, Sam Moon Group

In his role as V.P./General Counsel, Daniel Moon has been with the Sam Moon Group since 1994. He has spearheaded the group's recent growth in commercial real estate and is involved in the day to day operations of the commercial real estate group.

Recent and current commercial real estate projects include JW Marriott Dallas Arts District, Hyatt Regency Frisco, Hyatt Place Alliance, Metropark Square, Renaissance Dallas at Plano, and Coyote Ridge Golf Club.

The JW Marriott Dallas Arts District will be the first JW Marriott Hotel in the Dallas area and is scheduled to open in 2022 as a luxury 15-story hotel. Hyatt Regency Frisco is a luxury 16-story, 301-room hotel attached to Stonebriar Centre and is scheduled to open in 2020. Hyatt Place Alliance is projected to open in March 2020 as a five-story, 130-room hotel in Fort Worth's Alliance Town Center. Located in Shenandoah, Texas, Metropark Square is a luxury mixed-use development offering retail, restaurant, entertainment, residential and hospitality space. Renaissance Dallas at Plano Legacy West opened in 2017 and includes 304 rooms and 15 stories in Plano, Texas. Lastly, the award-winning Coyote Ridge Golf Club is a North Dallas daily public fee golf destination that features a luxury clubhouse along with a pro-shop and The Grill 19 restaurant and bar with private dining, meeting rooms and a ballroom.

Mr. Moon attended Southern Methodist University where he received a B.B.A. in Accounting in 1996 and earned his Juris Doctorate from SMU's Dedman School of Law in 1999.

Please visit http://www.sammoon.com for more information.

Mr. Moon can be contacted at +1 972-421-2700 or daniel@sammoon.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.