Editorial Board   Guest Author

Ms. Pope

Megan Pope

Vice President of Marketing, INTELITY

Megan Pope is the Vice President of Marketing for INTELITY, the broadest guest experience and staff management platform in hospitality. She has 15 years of global public relations and marketing experience driving demand and awareness for enterprise technology companies. Ms. Pope excels at building brands from the ground up and developing go-to-market strategies with measurable results and return on interest. She specializes in B2B and B2B2C go-to-market strategies, and her creativity and deep understanding of marketing objectives have brought her great success in developing brands, generating demand, and creating versatile campaigns. 

Ms. Pope has seen great success in building and leading high-performing teams across creative, public relations, content, and digital campaign management, as well as product and event marketing. At INTELITY, Ms. Pope oversees an agile seven-person team that focuses on revenue, brand, and product marketing. She also oversees event management and execution and paid digital strategies.

Prior to INTELITY, Ms. Pope served as the Head of Marketing and Public Relations for Miami-based health and wellness brand, jugofresh, where she successfully led the go-to-market strategy for new products and seasonal launches. She played an integral role in the company's growth through oversight of social media channels and the opening of four stand-alone retail locations and five store-in-store locations. Ms. Pope has also worked for Creative Artists Agency and MTV's Nickelodeon. Originally from Sydney, she has lived in Paris, London, New York, and Miami, and now, Los Angeles. In her free time, she enjoys spending time with friends, checking out new restaurants, and hiking Runyon Canyon.

Please visit http://www.intelity.com for more information.

Ms. Pope can be contacted at +1 310-596-8160 or megan.pope@intelity.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.