Editorial Board   Guest Author

Ms. Blumenthal

Jennie Blumenthal

Lead, U.S. Travel, Transportation and Hospitality, PwC

Jennie Blumenthal leads PwC's US Travel, Transportation and Hospitality practice, where she focuses on counseling executives in sales, marketing and digital transformations, and leads efforts across several major accounts. She has more than 20 years of experience across hospitality, airline, technology, entertainment, and telecommunications industries.

Currently, Ms. Blumenthal leads PwC's efforts to define the future of digital customer experience in hospitality - including reimagining Customer Experience in hotels, redefining the sales process and technology across the timeshare industry, rethinking airline operations, and looking at the impacts of IoT in casinos.

Prior to joining PwC, Ms. Blumenthal was a director at PRTM Management Consultants where she conducted marketing analysis and due diligence for private equity transactions focused on telecommunications in global markets, leading teams across the Middle East, Europe, Africa, and South Asia. In past roles, she analyzed sales trends and campaign performance, executed million-dollar campaigns in strategic planning, marketing, fundraising, and public relations.

Ms. Blumenthal has published articles on topics covering Customer Experience and Technology - including Connected Devices in Hotels, to Digital Transformation, to the rise of Technology in Emerging Markets. Additionally, she has co-authored articles on the sharing economy, reaching the global emerging middle class, mobile data, key trends in telecom across the Middle East and Africa and the rise of 3G telecommunications in India.

Ms. Blumenthal graduated from the University of Virginia with her B.A. in history before attending George Washington University where she earned her MBA in Finance and Strategy.

Please visit http://www.pwc.com for more information.

Linkedin Profile: https://www.linkedin.com/in/jennieblumenthal/

Ms. Blumenthal can be contacted at +1 703-847-1900 or jennie.blumenthal@pwc.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.