Editorial Board   Guest Author

Mr. Kessler

Michael Kessler

Chief Executive Officer, ReviewPro

Michael Kessler is the CEO of ReviewPro, the market leader in guest experience management. He is committed to continually driving the development of the latest in hospitality technology and bringing it to ReviewPro's 55,000 global clients.

ReviewPro provides a powerful set of tools and processes to help hoteliers with guest experience management. By collecting guest feedback across all key touch-points in the hotel journey, and managing it on one central dashboard, brands can gain valuable insight into areas where operational and service improvements are needed. Hoteliers can take quick action to fix problems, even while the guest is still on property. Guest insights can be leveraged to elevate the hotel experience, boost online reputation, improve rankings on OTAs and TripAdvisor, and increase revenue.

Previously to ReviewPro, Mr. Kessler founded a tech company in Germany and later created a joint venture with NTRGlobal. Since joining ReviewPro as VP of Sales, then as CRO, and now as CEO, he has driven the company's growth and revenue. Having been a business leader in the SaaS industry for the last 20 years, Mr. Kessler has a wealth of experience in driving growth and innovation in competitive and fast-paced environments.

With his diverse expertise, Mr. Kessler is a sought-after public speaker in online reputation, guest experience in the hotel industry, customer acquisition, and SaaS companies. As a seasoned speaker and industry expert, he frequently participates at key hospitality industry events and digital travel conferences worldwide including ITB, WTM, AHC, and UNWTO Seminars, as well as other tech events such as CeBIT and Systems.

Please visit http://www.reviewpro.com for more information.

Mr. Kessler can be contacted at +1 404-948-4001 or mkessler@reviewpro.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.